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When We Tri(al) By Ricki Fairley

TOUCH, The Black Breast Cancer Alliance Launches Groundbreaking New Movement to Advance the Science for Breast Cancer

TOUCH, The Black Breast Cancer Alliance, led by Thriver Ricki Fairley, launched When We Tri(al), a movement dedicated to empowering and educating Black women on the importance of clinical trial participation. The movement aims to change the devastating breast cancer mortality rates for Black women, who are 41% more likely to die from breast cancer than white women.

Black women are drastically underrepresented in clinical trials; only 3% of clinical trial participants leading to FDA approval of cancer drugs between 2008 and 2018 were Black. The consequences are dire: too many Black women are missing out on access to newly emerging and often life-extending treatments. Until more Black women are included in the research, they will continue to face worse breast cancer outcomes. When We Tri(al) is focused on the urgent need to end these disparities.

"Black Breast Cancer isn’t about a month, it’s about a movement. When We Tri(al) aspires not only to save Black lives but also educate and motivate clinical trial participation among our Black Breasties," says Ricki Fairley, CEO of TOUCH, The Black Breast Cancer Alliance. "The current drugs are not working hard enough for Black women. I’m on a mission to empower our community with the necessary knowledge to advocate for ourselves within a medical system that too often fails us. We must advance the science. Our When We Tri(al) launch will serve as a moment to hear firsthand how clinical trials can change the game for breast cancer and Black women."

The communication for the When We Tri(al) Movement was made with cultural humility, love and hope. Designed by Black Breast Cancer patients and survivors, for Black Breast Cancer patients, the website provides basic education about clinical trials to arm Black women with the information they need to advocate for themselves in a medical community that often fails them.

Please visit to learn more.

Touch, The Black Breast Cancer Alliance drives the collaborative efforts of patients, survivors, advocates, advocacy organizations, health care professionals, researchers, and pharmaceutical companies to work collectively, with accountability, towards the common goal of eradicating Black Breast Cancer. Though there are numerous breast cancer advocacy groups and stakeholders, there is a dire need to bring all patients, survivors, advocates, advocacy organizations, health care professionals, researchers, and pharmaceutical companies together to serve as allies to advance the science for Black Breast Cancer.

Contact Ricki Fairley:


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